Matching the Premise of Your Book to its Setup

One of the most common pieces of advice I’ve given out in the last 6 months is some variation of “your setup and your other submissions materials are telling or selling two different stories.”

And it oftentimes comes down to the setup or opening chapters of the book not matching what was promised by the author’s premise (i.e. their Twitter or query pitch).

So in this week’s (very late) blog post, I want to go over what I mean by that, and why it’s so important to make sure that your setup and the premise of your book match each other.

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