The Ribbon Marker’s Guide to Effective Reader Entrapment: Part 1 – Content

 The Ribbon Marker’s Guide to Effective Reader Entrapment

How to successfully get me, and  many other readers out there, to buy your book.


1. Content

Before your book is even for sale, you have to have a great story to sell.

Make sure you know your target audience, and their reasons for reading in the first place. I know that sounds silly, but sometimes writers are so focused on communicating the wonderful, fanciful world that they have created, that they completely forget that readers read for a reason. If you don’t keep in mind your reader’s motivations and interests when you’re writing, then your book followership might not turn out as expected.

I read to escape my life. Reading is a nice little holiday from all the stress I have in my life, a nice visit to a new world or with people who lead more interesting or different lives. I want to feel like I was transported to a different world where I hung out with the characters, and got to know them in a real and meaningful way.

So for me, I don’t like a book that makes me work. I don’t want to have to remember a long list of minor characters’ names because the suckers keep popping up from time to time, or be in the heads of more than three characters at a time. I don’t to have to memorize a map of the world you have created in order to keep up with what is going on in the story. Lastly, I don’t want to feel like I’ll be forced to sit a pop quiz after I’ve finished the book. I am pretty accepting of really weird facts. You tell me that we are in a world where feline creatures are sold across the galaxies in order to give the an opportunity to come across their life mate, I’ll run with it. If you say that vampires are real and have “come out of the coffin,” I’ll make sure to stock up on TrueBlood. If the story is set a small town in a fly-over state or dreary London, Bob’s your uncle.

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